Part 1 – 2012 marketing results review.
This exclusive content was written by PracticeProfs President Dave Slovin for Lawyernomics by Avvo.
The retailers are putting up decorations and advertising the most popular holiday picks. My grocery store just started selling poinsettias. While it is still a little too early for 24/7 holiday radio music and reruns of A Christmas Story, ‘tis the season to start your 2013 marketing planning process.
This two-part series will provide you with some practical ways to enhance your current planning process and prepare for 2013. The first step is a review and critique of 2012 results, identifying the activities that missed, met, and exceeded expectations.
If you can’t measure it, don’t do it.SM