Have you ever had a prospective client mention that they were contacting your firm because of your Google reviews? If not, you’re missing out on a great – and free – marketing opportunity. I’m surprised at how many professional service organizations don’t ask happy clients to share their experience, and 5-star ratings, on Google and other social media sites.  

Here are five tips to consider when deciding whether to add Google reviews to your marketing program:

  1. Consistency is key. You don’t need to spend a lot of energy going from zero to hundreds of reviews overnight. Build Google review requests into your normal business processes. Adding 2–3 each month will show prospects (and Google) that you’re maintaining your excellent service quality over time.
  2. Triple the value. In addition to showing prospects what real clients think about your firm, Google rewards your efforts with increased exposure to your Google Business listing. You can also add your 5-star rating to your website search results. Those orange stars make your listing stand out more on the page.
  3. Ask, and then remind. The best time to ask for a Google review is, of course, when a client has a positive experience – big settlement, major milestone, key deliverable, etc. Ask the client to post a review. Then email or text a link directly to the Google review window to make the process easy. If no review is posted, send a polite reminder after a few days. We see more reviews from the reminders than the initial requests!
  4. Don’t sweat a negative review. No matter how hard you try, you can’t please everyone. You’re going to get a negative review from a client (or stranger) now and then. Negative reviews, as long as you’re maintaining a rating of 4.5 or better, can actually make your positive reviews seem more realistic. Attempt to contact the client if possible. You’d be surprised at how often you can turn things around. If not, always post a simple, brief, and empathetic response.

Would you like help implementing a Google review campaign? PracticeProfs has worked with many professional service firms to make Google reviews part of their marketing plan. When asking for customer reviews is part of your normal process, it’s easy to benefit from the measurable results that help you stand out from the crowd. Ready to get started? Contact us today.

The Marketing Minute is a series of brief articles providing tips to improve your firm’s marketing results, from initial planning to new client acquisition.

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