Tale of the Tape
Our data-based approach delivers quantifiable results to prove our clients’ returns on investment.
We don’t like to brag (okay, yes we do!), but here are quantitative results pulled from monthly client report cards and other data sources. Do you have the level of tracking and reporting in place to understand your results, acquisition costs, and ROI? If not, reach out to us today.
As we approach the end of the year, did your 2018 marketing program meet your expectations? Would you even know if it did?
Here’s some of the quantifiable growth we measured for our established clients:
- Marketing-generated leads – up 56%
- Client consultations/meetings – up 36%
- New clients – up 24%
- Marketing-assisted revenue – up 49%
Contact us if you’d like to get a better grasp on your marketing return on investment. If you can’t measure it, don’t do it!
Are email newsletters really worth it? If you said no, maybe you’re just not be doing it right. Our average client newsletter open rate is over 20%, meaning 1 out of 5 recipients is opening them.
Here are a few tips to improve your results:
- Summarize – provide a brief summary of each article so people can quickly scan. They will click to read more if interested.
- Understand the media – assume that most people will be reading this on a mobile device. Can you read it on your cell phone?
- Speak their language – keep it short and sweet. You may have a lot to say, but readers will give you a few seconds to make your point.
If you’d like to create more compelling content, please contact us.
Now that we’re halfway through 2018, let’s look at some first-half client metrics as compared with first-half 2017:
- Marketing call volume – up 47%
- New client volume – up 56%
- Marketing-assisted revenue – up 68%
- Average case value – up 81%
We sit down with every client to review results – good and bad – and continually adjust, enhance, and replace to optimize results.
Did you know that Google Analytics reporting includes the total times your website shows in the search results? Here are average monthly search impressions for some of our clients:
Individual search engine rankings are meaningless if no one searches for those terms. Total search engine exposure is the metric that drives business.
This month, let’s look at Google My Business (GMB) data for our Atlanta clients, as reported by Google Insights.
- 58,410 views – our clients, and their 5-star reviews, show up in both search and map results.
- 4,314 actions taken – 7% of those who saw the listings clicked to view, get directions, or call.
- 1,790 phone calls – just in case you thought everyone was clicking for directions!
For law firms and other professional services organization focused on consumer and small businesses clients, GMB can generate a tremendous amount of exposure and phone calls – for free. You just need to know how to effectively use it.
- Average 2018 ROI of 9.88, or $9.88 of marketing-assisted revenue for every $1 invested.
- Average 2018 ROI of 11.62, or $11.62 of marketing-assisted revenue for every $1 invested.
Return on investment (ROI) is a key indicator of marketing success. What’s your marketing ROI?
- 27% of marketing contacts (phone calls, emails) resulted in prospective client meetings
- 36% of new client revenue directly linked to marketing activity
Marketing doesn’t end with a click or call. It’s critical to keep track of what happens AFTER the phone rings.
- 2017 marketing unique call volume – up 22% vs. 2016
- 2017 cost per unique contact – down 22% vs. 2016
If you want to measure your results like this, contact PracticeProfs today to discuss your business goals and marketing program.