by Dave Slovin | Dec 10, 2014 | Search Marketing
How the new Firefox/Yahoo partnership will impact your internet marketing campaign. In late November, Firefox (3rd most popular web browser) dropped Google and announced a five-year strategic partnership that will make Yahoo the Firefox default US search engine. Given... by Dave Slovin | Dec 1, 2014 | General Marketing
Starting April 21, many law firms will see a major change in website traffic. That’s when Google will start rewarding websites that are mobile-friendly with better rankings in search engine results. Websites that are not mobile-friendly may be penalized, or even... by Dave Slovin | Sep 1, 2014 | Search Marketing
Measure your SEO success based on results, not rankings. As part of our PracticeProfs marketing management services for law firms, we have to evaluate existing tactics and vendors when we start managing a new client’s marketing program. Diving into actual... by Dave Slovin | Nov 15, 2013 | General Marketing
Adjust your message, format, and tone to improve the chances of your content actually being read. As part of our marketing services, we manage blogs and other content creation activities for our law firm clients. A blog is just one way of posting educational content –... by Dave Slovin | Nov 1, 2013 | General Marketing
Part 1 – 2013 results review It is not even Thanksgiving, and retailers are already putting up decorations and advertising the most popular holiday picks. The 24/7 holiday radio music and reruns of A Christmas Story have not yet started, but ‘tis the season to start...
