Book PracticeProfs President Dave Slovin to speak to your group about effective law firm marketing planning, management, and measurement.
Dave has more than 20 years of experience developing and executing sales, marketing, business development, and customer service strategies at startups through Fortune 100 corporations. In 2009, Dave founded The Marketing Engine to help organizations build the infrastructure critical for creating awareness, generating demand, and delivering profitable revenue from long-term clients. The PracticeProfs concept grew out of these client engagements, where Dave succeeded in improving results from initial prospect interest through retained revenue. Dave’s unique soft-sell approach helps clients learn from their own experiences. His patient persistence drives short-term results while also building quality long-term relationships.
Learn more about a few of the law firm marketing speaking topics Dave has covered. We also can customize content for your group and to fit into the allotted time.
Marketing Results – Measurement and Analytics
For many law firms, marketing is just a budget expense you pay because it’s expected. But the best marketing programs aren’t just an expense. They’re an investment in ongoing business growth. This investment can – and should – be tracked, measured, and adjusted as your business changes. In this interactive seminar, you’ll learn how to:
- Ask the right questions, and test before you buy.
- Understand the key marketing metrics to track that link results to revenue.
- Measure client satisfaction – the key to generating more referral business.
- Dispel marketing myths and deflate sales puffery.
Practical Tactical Marketing
Maybe you’re just starting out, you’ve got a well-developed law firm, or you’re somewhere in-between. Before you buy your first Super Bowl ad or lock into a 3-year SEO contract, there a number of more cost-effective (and free) ways to place and keep your firm and services in front of potential clients. In this interactive, cliché-free seminar you will learn how to plan, implement and manage your own lead-generating marketing program. Topics covered include:
- Communicating – less is the new more
- 10 do-it-yourself marketing activities – something for everyone
- Execution – set a simple goal of 1
- Results tracking – if you can’t measure it, don’t do it
Top 10 Marketing Mistakes
You’re spending money on marketing, but do you really know what you’re getting in return for your investment? How are your competitors doing it? You’d be surprised at how many law firms are in the same position you are – but no one will admit it. Start, or jumpstart, your own marketing program by learning from the mistakes that your competitors are making, including:
- Ready, fire, aim approach
- Fishing in the wrong pond
- Trying to do too much or too little
- Lack of measurement
PracticeProfs generates measurable new revenue for law firms through effective management of internet and traditional marketing programs. With a unique understanding of law firms and their clients, we benchmark and augment current firm initiatives, deliver a compelling message that generates leads, and track the entire process from initial awareness through new client acquisition and ROI.