Marketing Management & Execution
Forget trendy tactics. PracticeProfs delivers the right mix of solutions to achieve your goals.
Even small professional service firms can have a full-service, custom marketing program – without costing a fortune.
PracticeProfs will take the time to discover where your prospects are. We guarantee they’re in more than one place! We’ll also become well-versed on what your competitors are doing so that your activities show how your firm is different – and better.
PracticeProfs will place your message in front of the most relevant prospects through ROI-driven marketing campaigns. Like many firms, we do SEO, SEM, and PPC, but we view them merely as potential components of a broader online marketing program. Your marketing strategy may include a variety of cost-effective, digital and traditional components, including:
- Internet optimization: search engine optimization (SEO), search engine marketing (SEM), localization
- Advertising: paid search (PPC), directories, mass media
- Content creation and syndication: articles, blogs, newsletters
- Social media: consumer or business focus
- Publicity and PR: press releases, media pitches, speaking opportunities
- Community outreach: sponsorships, seminars, and events
- Networking and network building: engage your team
- Reviews and reputation management
- Analytics: results tracking and reporting, ongoing program adjustments