by Dave Slovin | Apr 11, 2018 | The Marketing Minute
If sales and marketing were represented by a clock face, sales (or business development) would represent one minute – although a very high-quality minute – of contact. Marketing would represent the other 59 minutes. Here’s why you need both to be successful growing... by Dave Slovin | Mar 7, 2018 | General Marketing
Implementing the right metrics and reporting to determine acquisition cost and ROI After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone... by Dave Slovin | Mar 7, 2018 | General Marketing
It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and... by Dave Slovin | Feb 6, 2018 | General Marketing
My first meeting with an introduced professional services firm owner, law firm attorney, or other prospective client normally consists of me asking a lot of questions. PracticeProfs offers a marketing program rather than a product, so I need to learn about the firm,... by Dave Slovin | Feb 6, 2018 | The Marketing Minute
Part of our role as our clients’ marketing department is to evaluate new marketing and advertising opportunities. In fairness, there are a few gems out there we can add to existing client programs. Unfortunately, most of the time we’re hearing pitches from... by Dave Slovin | Jan 4, 2018 | General Marketing
Plan (and act) today to ensure you hit your 2018 goals. No, that’s not a typo. Although it’s really just the beginning of 2018, what you do now will have a big impact on the results you’ll be reviewing at year-end. As you review 2017 results, I bet there’s at least... by Dave Slovin | Nov 28, 2017 | General Marketing
As we close out another successful year at PracticeProfs, we were looking back at 2017 results and trends. One unfortunate trend we’ve experienced is a higher volume of calls and emails to our clients (mainly law firm websites and attorney websites) pitching... by Dave Slovin | Sep 13, 2017 | General Marketing
Part 2 – Understand ALL the costs before hiring your own marketing coordinator Whether or not you are actively marketing your firm, I’m sure at one point or another you’ve considered doing the marketing work yourself – or maybe even hiring (or assigning)... by Dave Slovin | Aug 2, 2017 | General Marketing
Part 1 – Doing your own marketing is like painting your own house Whether or not you are actively marketing your law firm, I’m sure at one point or another you’ve considered doing the marketing work yourself. While there are a number of marketing gurus who... by Dave Slovin | Jul 20, 2017 | General Marketing
How well are you handling true prospect calls? We’re all used to working with potential clients who have been referred by a peer or another attorney. They may ask some questions, but with your first communication you know that they have already narrowed their... by Dave Slovin | Jun 20, 2017 | General Marketing
5 tips for taking full advantage of your firm’s most valuable marketing asset. Let’s walk through a common scenario. Your comprehensive marketing program is not cheap. You are essentially investing today’s profits with the goal of generating a... by Dave Slovin | Jun 2, 2017 | General Marketing
5 things you can do today to positively impact your 2017 results. Can you believe how fast 2017 is flying by? Seems like it was just yesterday that you were planning your 2017 marketing efforts. Now it’s already mid-year – a good time for a marketing checkpoint to... by Dave Slovin | Jan 2, 2017 | General Marketing
3 easy-to-keep New Year’s marketing resolutions that don’t involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm’s business? How many of those plans did you actually implement? Or did the act of doing business... by Dave Slovin | Apr 1, 2016 | General Marketing
Starting April 21, 2015 many law firms saw a major change in website traffic. That’s when Google started rewarding mobile-friendly websites with better rankings in search engine results. Websites that were not mobile-friendly started to show up lower in in... by Dave Slovin | Jan 1, 2016 | General Marketing
Don’t Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic... by Dave Slovin | Nov 1, 2015 | General Marketing
Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper...
