by Dave Slovin | Jun 20, 2017 | General Marketing
5 tips for taking full advantage of your firm’s most valuable marketing asset. Let’s walk through a common scenario. Your comprehensive marketing program is not cheap. You are essentially investing today’s profits with the goal of generating a...
by Dave Slovin | Jun 2, 2017 | General Marketing
5 things you can do today to positively impact your 2017 results. Can you believe how fast 2017 is flying by? Seems like it was just yesterday that you were planning your 2017 marketing efforts. Now it’s already mid-year – a good time for a marketing checkpoint to...
by Dave Slovin | Jan 2, 2017 | General Marketing
3 easy-to-keep New Year’s marketing resolutions that don’t involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm’s business? How many of those plans did you actually implement? Or did the act of doing business...
by Dave Slovin | Apr 1, 2016 | General Marketing
Starting April 21, 2015 many law firms saw a major change in website traffic. That’s when Google started rewarding mobile-friendly websites with better rankings in search engine results. Websites that were not mobile-friendly started to show up lower in in...
by Dave Slovin | Jan 1, 2016 | General Marketing
Don’t Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic...
by Dave Slovin | Nov 1, 2015 | General Marketing
Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper...
by Dave Slovin | Apr 27, 2015 | The Marketing Minute
3 questions to ask before you throw away your marketing budget. This was advertising contract cancellation month for many of our law firm clients as we slashed and trashed their under- and non-performing campaigns. The pitch from each of these advertising vendors was...
by Dave Slovin | Dec 10, 2014 | Search Marketing
How the new Firefox/Yahoo partnership will impact your internet marketing campaign. In late November, Firefox (3rd most popular web browser) dropped Google and announced a five-year strategic partnership that will make Yahoo the Firefox default US search engine. Given...
by Dave Slovin | Dec 1, 2014 | General Marketing
Starting April 21, many law firms will see a major change in website traffic. That’s when Google will start rewarding websites that are mobile-friendly with better rankings in search engine results. Websites that are not mobile-friendly may be penalized, or even...
by Dave Slovin | Sep 1, 2014 | Search Marketing
Measure your SEO success based on results, not rankings. As part of our PracticeProfs marketing management services for law firms, we have to evaluate existing tactics and vendors when we start managing a new client’s marketing program. Diving into actual...
by Dave Slovin | Aug 13, 2014 | The Marketing Minute
Understand the skills required to create a website, and ensure that you have the right team in place to succeed. It’s critical that you build a solid foundation from which to execute your firm’s marketing program. Your website is the most important part of...
by Dave Slovin | Mar 21, 2014 | The Marketing Minute
The Marketing Minute – Paying for Nothing? Ask these three questions before you lock into a worthless marketing contract. I met an attorney who was half-way through a search engine optimization (SEO) contract. Since there was no program reporting offered, I used SEM...
by Dave Slovin | Feb 20, 2014 | News
PracticeProfs President Dave Slovin recently conducted a marketing seminar for the Small Firm section of the Atlanta Bar Association. The seminar, Practical Tactical Marketing, teaches attorneys how to plan, implement and manage their own low-cost, lead-generating...
by Dave Slovin | Feb 14, 2014 | General Marketing
10 ideas for growing your marketing program and your firm – 1 step at a time. With apologies for butchering the quote, Steve Martin used to joke, “You can be a millionaire… First you get a million dollars…” That’s like many law firm marketing recommendations today....
by Dave Slovin | Dec 16, 2013 | General Marketing
Creating your 2014 marketing plan. Now that retailers are starting their final holiday sales blitzes, you should be thinking about finalizing your 2014 marketing plans. The intent of this 2014 planning exercise is not only to set some goals for what you would like to...
by Dave Slovin | Nov 15, 2013 | General Marketing
Adjust your message, format, and tone to improve the chances of your content actually being read. As part of our marketing services, we manage blogs and other content creation activities for our law firm clients. A blog is just one way of posting educational content –...
