Jumpstart Your Marketing Efforts in 2017

3 easy-to-keep New Year’s marketing resolutions that don’t involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm’s business? How many of those plans did you actually implement? Or did the act of doing business...

Distinguish and Dismiss

Don’t Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic...

An Introduction to Public Relations

Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper...

Firefox Drops Google and Chooses Yahoo Search

How the new Firefox/Yahoo partnership will impact your internet marketing campaign. In late November, Firefox (3rd most popular web browser) dropped Google and announced a five-year strategic partnership that will make Yahoo the Firefox default US search engine. Given...

Why doesn’t anyone read my blog?

Adjust your message, format, and tone to improve the chances of your content actually being read. As part of our marketing services, we manage blogs and other content creation activities for our law firm clients. A blog is just one way of posting educational content –...
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