by Dave Slovin | Jun 13, 2018 | The Marketing Minute
I was reading an article last weekend in a legal-oriented email newsletter. Yes, I do that for fun. The article, meant for a layperson to read, was 4,000 words (eight printed pages) of highly technical content in long paragraphs describing the impacts of a recent... by Dave Slovin | May 10, 2018 | Sales Strategies
One of my favorite sales-related movie quotes is from Boiler Room. Ben Affleck, in between expletives, tries to get his team of new recruits fired up to sell more bogus stock. “A sale is made on every call. Either you sell the client some stock, or he sells you on a... by Dave Slovin | Apr 11, 2018 | General Marketing
Since PracticeProfs acts as the marketing departments for our clients, we’re constantly evaluating new marketing opportunities. Clients forward those ALL CAPS emails and pesky telemarketer calls they receive to us, so we see quite a wide variety of offers – mostly... by Dave Slovin | Apr 11, 2018 | The Marketing Minute
If sales and marketing were represented by a clock face, sales (or business development) would represent one minute – although a very high-quality minute – of contact. Marketing would represent the other 59 minutes. Here’s why you need both to be successful growing... by Dave Slovin | Mar 7, 2018 | General Marketing
Implementing the right metrics and reporting to determine acquisition cost and ROI After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone... by Dave Slovin | Mar 7, 2018 | General Marketing
It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and... by Dave Slovin | Feb 6, 2018 | General Marketing
My first meeting with an introduced professional services firm owner, law firm attorney, or other prospective client normally consists of me asking a lot of questions. PracticeProfs offers a marketing program rather than a product, so I need to learn about the firm,... by Dave Slovin | Feb 6, 2018 | The Marketing Minute
Part of our role as our clients’ marketing department is to evaluate new marketing and advertising opportunities. In fairness, there are a few gems out there we can add to existing client programs. Unfortunately, most of the time we’re hearing pitches from... by Dave Slovin | Jan 4, 2018 | General Marketing
Plan (and act) today to ensure you hit your 2018 goals. No, that’s not a typo. Although it’s really just the beginning of 2018, what you do now will have a big impact on the results you’ll be reviewing at year-end. As you review 2017 results, I bet there’s at least... by Dave Slovin | Nov 28, 2017 | General Marketing
As we close out another successful year at PracticeProfs, we were looking back at 2017 results and trends. One unfortunate trend we’ve experienced is a higher volume of calls and emails to our clients (mainly law firm websites and attorney websites) pitching... by Dave Slovin | Sep 13, 2017 | General Marketing
Part 2 – Understand ALL the costs before hiring your own marketing coordinator Whether or not you are actively marketing your firm, I’m sure at one point or another you’ve considered doing the marketing work yourself – or maybe even hiring (or assigning)... by Dave Slovin | Aug 2, 2017 | General Marketing
Part 1 – Doing your own marketing is like painting your own houseWhether or not you are actively marketing your law firm, I’m sure at one point or another you’ve considered doing the marketing work yourself. While there are a number of marketing gurus who... by Dave Slovin | Jul 20, 2017 | General Marketing
How well are you handling true prospect calls? We’re all used to working with potential clients who have been referred by a peer or another attorney. They may ask some questions, but with your first communication you know that they have already narrowed their... by Dave Slovin | Jun 20, 2017 | General Marketing
5 tips for taking full advantage of your firm’s most valuable marketing asset. Let’s walk through a common scenario. Your comprehensive marketing program is not cheap. You are essentially investing today’s profits with the goal of generating a... by Dave Slovin | Jun 2, 2017 | General Marketing
5 things you can do today to positively impact your 2017 results. Can you believe how fast 2017 is flying by? Seems like it was just yesterday that you were planning your 2017 marketing efforts. Now it’s already mid-year – a good time for a marketing checkpoint to... by Dave Slovin | Jan 2, 2017 | General Marketing
3 easy-to-keep New Year’s marketing resolutions that don’t involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm’s business? How many of those plans did you actually implement? Or did the act of doing business...
