Measuring Marketing Results

Implementing the right metrics and reporting to determine acquisition cost and ROI After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone...

Marketing Lessons from The Bachelor

It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and...

2018 Year-End Review

Plan (and act) today to ensure you hit your 2018 goals. No, that’s not a typo. Although it’s really just the beginning of 2018, what you do now will have a big impact on the results you’ll be reviewing at year-end. As you review 2017 results, I bet there’s at least...

Review of the Top 2017 Marketing Scams

As we close out another successful year at PracticeProfs, we were looking back at 2017 results and trends.  One unfortunate trend we’ve experienced is a higher volume of calls and emails to our clients (mainly law firm websites and attorney websites) pitching...

Jumpstart Your Marketing Efforts in 2017

3 easy-to-keep New Year’s marketing resolutions that don’t involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm’s business? How many of those plans did you actually implement? Or did the act of doing business...

Distinguish and Dismiss

Don’t Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic...

An Introduction to Public Relations

Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper...
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