by Dave Slovin | Feb 6, 2018 | The Marketing Minute
Part of our role as our clients’ marketing department is to evaluate new marketing and advertising opportunities. In fairness, there are a few gems out there we can add to existing client programs. Unfortunately, most of the time we’re hearing pitches from... by Dave Slovin | Jan 4, 2018 | General Marketing
Plan (and act) today to ensure you hit your 2018 goals. No, that’s not a typo. Although it’s really just the beginning of 2018, what you do now will have a big impact on the results you’ll be reviewing at year-end. As you review 2017 results, I bet there’s at least... by Dave Slovin | Nov 28, 2017 | General Marketing
As we close out another successful year at PracticeProfs, we were looking back at 2017 results and trends. One unfortunate trend we’ve experienced is a higher volume of calls and emails to our clients (mainly law firm websites and attorney websites) pitching... by Dave Slovin | Sep 13, 2017 | General Marketing
Part 2 – Understand ALL the costs before hiring your own marketing coordinator Whether or not you are actively marketing your firm, I’m sure at one point or another you’ve considered doing the marketing work yourself – or maybe even hiring (or assigning)... by Dave Slovin | Aug 2, 2017 | General Marketing
Part 1 – Doing your own marketing is like painting your own house Whether or not you are actively marketing your law firm, I’m sure at one point or another you’ve considered doing the marketing work yourself. While there are a number of marketing gurus who... by Dave Slovin | Jul 20, 2017 | General Marketing
How well are you handling true prospect calls? We’re all used to working with potential clients who have been referred by a peer or another attorney. They may ask some questions, but with your first communication you know that they have already narrowed their... by Dave Slovin | Jun 20, 2017 | General Marketing
5 tips for taking full advantage of your firm’s most valuable marketing asset. Let’s walk through a common scenario. Your comprehensive marketing program is not cheap. You are essentially investing today’s profits with the goal of generating a... by Dave Slovin | Jun 2, 2017 | General Marketing
5 things you can do today to positively impact your 2017 results. Can you believe how fast 2017 is flying by? Seems like it was just yesterday that you were planning your 2017 marketing efforts. Now it’s already mid-year – a good time for a marketing checkpoint to... by Dave Slovin | Jan 2, 2017 | General Marketing
3 easy-to-keep New Year’s marketing resolutions that don’t involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm’s business? How many of those plans did you actually implement? Or did the act of doing business... by Dave Slovin | Apr 1, 2016 | General Marketing
Starting April 21, 2015 many law firms saw a major change in website traffic. That’s when Google started rewarding mobile-friendly websites with better rankings in search engine results. Websites that were not mobile-friendly started to show up lower in in... by Dave Slovin | Jan 1, 2016 | General Marketing
Don’t Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic... by Dave Slovin | Nov 1, 2015 | General Marketing
Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper... by Dave Slovin | Apr 27, 2015 | The Marketing Minute
3 questions to ask before you throw away your marketing budget. This was advertising contract cancellation month for many of our law firm clients as we slashed and trashed their under- and non-performing campaigns. The pitch from each of these advertising vendors was... by Dave Slovin | Dec 10, 2014 | Search Marketing
How the new Firefox/Yahoo partnership will impact your internet marketing campaign. In late November, Firefox (3rd most popular web browser) dropped Google and announced a five-year strategic partnership that will make Yahoo the Firefox default US search engine. Given... by Dave Slovin | Dec 1, 2014 | General Marketing
Starting April 21, many law firms will see a major change in website traffic. That’s when Google will start rewarding websites that are mobile-friendly with better rankings in search engine results. Websites that are not mobile-friendly may be penalized, or even... by Dave Slovin | Sep 1, 2014 | Search Marketing
Measure your SEO success based on results, not rankings. As part of our PracticeProfs marketing management services for law firms, we have to evaluate existing tactics and vendors when we start managing a new client’s marketing program. Diving into actual...
