by Dave Slovin | Dec 20, 2019 | General Marketing
One of the most fascinating (and challenging!) aspects of marketing and communication is that the field is always changing. There is always a new platform to try, a new channel for communication, and even new buzzwords to use in the process. While it’s important to... by Dave Slovin | Nov 26, 2019 | General Marketing
A prospective client calls your office after reading your newsletter or seeing your 4.9 Google rating with 107 reviews. Congratulations, your marketing efforts are working! The time and money you spent is paying off. You’ve paid for this prospect, so now is definitely... by Dave Slovin | Nov 7, 2019 | General Marketing
When you are developing marketing content to attract new business, the goal is to create something that your recipients will actually want to read. You want your materials to motivate your potential clients to pick up the phone and contact you, your referral sources... by Dave Slovin | Oct 2, 2019 | General Marketing
One question we frequently receive at PracticeProfs relates to writing and law firm marketing. Our clients want to know, is it more effective to advertise for their law firm, or educate potential clients about issues that their law firm handles? In the current digital... by Dave Slovin | Sep 10, 2019 | General Marketing
You’ve decided to open your own law practice. Congratulations! This is a huge accomplishment. Now it’s time to generate buzz and bring in those quality clients. In Part One of our blog on marketing your new law firm, we discussed defining your practice, building your... by Dave Slovin | Aug 26, 2019 | General Marketing
You’ve decided to open your own practice. Congratulations! Hanging your shingle is a huge accomplishment. Now it’s time to start bringing in those quality clients and referrals. When it comes to running your business, you already have plenty of legal experience. But... by Dave Slovin | Apr 24, 2019 | The Marketing Minute
Have you ever had a prospective client mention that they were contacting your firm because of your Google reviews? If not, you’re missing out on a great – and free – marketing opportunity. I’m surprised at how many professional service organizations don’t ask happy... by Dave Slovin | Mar 19, 2019 | General Marketing
As the PracticeProfs team and our clients can attest, implementing and managing a successful marketing program isn’t easy. Not everyone has the time or skill to do it. There is no single tactic or approach. It requires constant attention and adjustments.... by Dave Slovin | Mar 4, 2019 | General Marketing
For those of you who read my marketing articles, you know that a couple of phone calls or emails are enough to get me riled up enough to write about a particular topic. This week, it was people wanting to implement single-tactic marketing programs:”I need social... by Dave Slovin | Jan 8, 2019 | General Marketing
Start by measuring and improving client satisfaction. Last year when I wrote the article about client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. In this article, I’ll discuss a tactic... by Dave Slovin | Jan 3, 2019 | The Marketing Minute
Why do my competitors have so many 5-star reviews? Have you noticed that some of your competitors have tens or even hundreds of 5-star Google reviews? It’s not luck. Most likely, the reviews are a critical and planned component of their marketing programs. If a... by Dave Slovin | Dec 3, 2018 | General Marketing
We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their... by Dave Slovin | Oct 26, 2018 | General Marketing
When I first sit down with a professional services firm owner, law firm attorney, or other prospective clients, I tend to ask a lot of questions. Because I offer a program, not just a one-size-fits-all product, I need to learn as much as I can about the firm and its... by Dave Slovin | Sep 13, 2018 | General Marketing
Thanks to the wealth of information and alternatives available on the Internet, you have about 5 seconds to engage prospective clients. If you don’t succeed, they will continue their search elsewhere. Yet time and time again, I see firms filling their websites and... by Dave Slovin | Aug 10, 2018 | General Marketing
If you missed Google’s recent July 24 website security deadline, your site might be in for some negative consequences. Ensure your law, CPA, insurance, or other professional service firm’s website stays in good standing by reading this conversation between... by Dave Slovin | Aug 1, 2018 | General Marketing
Five workout lessons that you can use to improve your marketing fitness. I go to the gym (a “health and fitness club”) about five times per week, so I usually notice changes to the facility or environment. Last Saturday was the official start of the start of a 60-day...
