Protecting your firm’s most valuable marketing asset.
This exclusive content was written by PracticeProfs President Dave Slovin for Lawyernomics by Avvo.
This morning I called one of my clients to set up a meeting. The receptionist, who didn’t recognize my name, was terse (at best), cut me off in mid-sentence, placed me on hold for two minutes, and then sent me to voice mail. The hold time gave me a chance to think about this experience from a different perspective. What if I was a prospective client? How would this initial contact impact my first impression?
Prospective clients are your firm’s most valuable marketing asset. Don’t waste the opportunity!
Click here to read the full article on the Lawyernomics website.
If you can’t measure it, don’t do it.SM