Starting April 21, many law firms will see a major change in website traffic. That’s when Google will start rewarding websites that are mobile-friendly with better rankings in search engine results. Websites that are not mobile-friendly may be penalized, or even removed from mobile device search results.
Is your website mobile friendly?
“Mobile-friendly” means that your website is easy to read on a variety of devices, including traditional computers, tablets, and smart phones. This update is so significant that Google, usually tight-lipped about their search engine ranking updates, decided to communicate details as well as the launch date well in advance. Google also confirmed that this will have a greater impact on search than any of their other recent updates (Panda, Penguin, etc.)
“We’re no longer in a desktop-driven world,” commented Sarah Adams, SEO Specialist at our sister company Swarm Agency. “With 35-40% of website traffic coming from mobile devices, Google is simply rewarding sites that provide the most flexible visitor experience.”
This DOES apply to you
Even if you don’t have a big internet marketing program, every day people still search for your name (or your firm’s name) on Google. It could be to research your services, to confirm your office location, or just to get your phone number. If you want your information to show up when someone searches from a smart phone, you’ll need to have a mobile-friendly website.
To help determine whether your site meets the new mobile-friendly search criteria, Google created a simple test tool. Enter your domain name, and Google will automatically analyze your site. Any site with a special mobile version or responsive design (automatically adjusts to any screen size) should be all set.
If your website fails the test, it’s time to update your site (if possible) or create a new one. Don’t just do it for Google. Do it for your clients and prospects. You’ll make a better first impression and demonstrate how you’re “responsive” to client needs.
If you can’t measure it, don’t do it.SM