When I first sit down with a professional services firm owner, law firm attorney, or other prospective clients, I tend to ask a lot of questions. Because I offer a program, not just a one-size-fits-all product, I need to learn as much as I can about the firm and its goals. One thing I run into time and time again is the idea that marketing can’t be measured.
It can be, and, if you’re investing money on a marketing program, it better be. Any tactic should create a direct trail to new clients, new prospects, new contacts, or revenue. But not everyone sees marketing as an investment. To some, it may even feel like a budget expense, making “set-it-and-forget-it” programs with zero adaptability (or accountability) seem better than nothing.
Our new whitepaper, “Marketing Results Measurement and Analytics,” breaks down the mysteries and hype behind most marketing products or programs, while also preparing you to transform your own program from an expense into an investment.
Before you get locked into a contract, educate and empower yourself. In this white paper, you’ll learn how to:
- Ask the right questions and test before you buy.
- Understand the key marketing metrics to track, so you can link results to revenue.
- Determine new client acquisition cost, the primary measure of marketing success.
- Dispel marketing myths and deflate sales puffery.
- Evolve your marketing from a budget expense into a business investment.
Don’t go into a marketing meeting without understanding what you need to make your business grow. Download your copy of our free white paper today.