by Dave Slovin | Aug 13, 2014 | The Marketing Minute
Understand the skills required to create a website, and ensure that you have the right team in place to succeed. It’s critical that you build a solid foundation from which to execute your firm’s marketing program. Your website is the most important part of...
by Dave Slovin | Mar 21, 2014 | The Marketing Minute
The Marketing Minute – Paying for Nothing? Ask these three questions before you lock into a worthless marketing contract. I met an attorney who was half-way through a search engine optimization (SEO) contract. Since there was no program reporting offered, I used SEM...
by Dave Slovin | Aug 16, 2013 | The Marketing Minute
The Marketing Minute – Why You DON’T Need a Separate Mobile Website One of my law firm clients received a spam email saying that the firm needed a mobile website (m.yoursite.com) to “successfully reach the high percentage of today’s visitors who use...
by Dave Slovin | Apr 2, 2013 | The Marketing Minute
The Marketing Minute – What Do Your Clients Want Most? I saw an interesting survey recently published by Spectrem Group. While Spectrem focuses on market research for the financial advisory industry, this survey really applies to any trusted advisor. When asked how...
by Dave Slovin | Feb 1, 2013 | The Marketing Minute
The Marketing Minute – Tips for Law Firm and Accounting Firm Marketing Success. Dear %FirstName% (Yes, this is intentional) I received two email marketing messages today with botched salutations. The first error, listed above, was probably caused by an incorrect tag...
by Dave Slovin | Nov 21, 2012 | The Marketing Minute
The Marketing Minute – Tips for Law Firm and Accounting Firm Marketing Success. Do you really own your website? Many website vendors will claim that you “own” your website, but forget to mention that it may cost thousands of dollars if you ever want to cancel their...
