Top 10 Marketing Mistakes

As the PracticeProfs team and our clients can attest, implementing and managing a successful marketing program isn’t easy. Not everyone has the time or skill to do it. There is no single tactic or approach. It requires constant attention and adjustments....

What’s Your Marketing Goal?

For those of you who read my marketing articles, you know that a couple of phone calls or emails are enough to get me riled up enough to write about a particular topic. This week, it was people wanting to implement single-tactic marketing programs:”I need social...

Generating More Client Referrals in 2019

Start by measuring and improving client satisfaction. Last year when I wrote the article about client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. In this article, I’ll discuss a tactic...

Top 10 Marketing Tips from 2018

We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their...

Don’t Just Define. Differentiate.

Thanks to the wealth of information and alternatives available on the Internet, you have about 5 seconds to engage prospective clients. If you don’t succeed, they will continue their search elsewhere. Yet time and time again, I see firms filling their websites and...
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