by Dave Slovin | Mar 19, 2019 | General Marketing
As the PracticeProfs team and our clients can attest, implementing and managing a successful marketing program isn’t easy. Not everyone has the time or skill to do it. There is no single tactic or approach. It requires constant attention and adjustments.... by Dave Slovin | Mar 4, 2019 | General Marketing
For those of you who read my marketing articles, you know that a couple of phone calls or emails are enough to get me riled up enough to write about a particular topic. This week, it was people wanting to implement single-tactic marketing programs:”I need social... by Dave Slovin | Jan 8, 2019 | General Marketing
Start by measuring and improving client satisfaction. Last year when I wrote the article about client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. In this article, I’ll discuss a tactic... by Dave Slovin | Dec 3, 2018 | General Marketing
We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their... by Dave Slovin | Oct 26, 2018 | General Marketing
When I first sit down with a professional services firm owner, law firm attorney, or other prospective clients, I tend to ask a lot of questions. Because I offer a program, not just a one-size-fits-all product, I need to learn as much as I can about the firm and its... by Dave Slovin | Sep 13, 2018 | General Marketing
Thanks to the wealth of information and alternatives available on the Internet, you have about 5 seconds to engage prospective clients. If you don’t succeed, they will continue their search elsewhere. Yet time and time again, I see firms filling their websites and...
