by Dave Slovin | Aug 1, 2018 | General Marketing
Five workout lessons that you can use to improve your marketing fitness. I go to the gym (a “health and fitness club”) about five times per week, so I usually notice changes to the facility or environment. Last Saturday was the official start of the start of a 60-day...
by Dave Slovin | Apr 11, 2018 | General Marketing
Since PracticeProfs acts as the marketing departments for our clients, we’re constantly evaluating new marketing opportunities. Clients forward those ALL CAPS emails and pesky telemarketer calls they receive to us, so we see quite a wide variety of offers – mostly...
by Dave Slovin | Mar 7, 2018 | General Marketing
Implementing the right metrics and reporting to determine acquisition cost and RIO After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone...
by Dave Slovin | Mar 7, 2018 | General Marketing
It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and...
by Dave Slovin | Feb 6, 2018 | General Marketing
My first meeting with an introduced professional services firm owner, law firm attorney, or other prospective client normally consists of me asking a lot of questions. PracticeProfs offers a marketing program rather than a product, so I need to learn about the firm,...
by Dave Slovin | Jan 4, 2018 | General Marketing
Start by measuring and improving client satisfaction When I was writing my recent article on 2018 client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. Here’s a tactic you can use to benchmark...
