We measure everything when we implement our creative mix of marketing activities. No wonder we have such a long history of client success stories.
PracticeProfs excels in sourcing new prospects and generating new revenue for our clients. Success is easy to see because we report on results every month.
While each marketing plan is unique, our clients know they can count on PracticeProfs to deploy a team of marketing experts to achieve their new business goals.
PracticeProfs Case Studies
Using Marketing Data to Turn Around a Struggling Law Firm
A mid-sized, multi-location family law firm was struggling. It was a combination of a bad economy, waning prospects, and rising marketing costs. To make matters worse, they didn’t have a grasp on what they were really getting from their marketing efforts. Associates and administrative staff spent countless hours trying to “do marketing,” which took them away from their clients and billable hours. They turned to PracticeProfs for help.
PracticeProfs first evaluated the firm’s current marketing initiatives, meeting with every vendor and documenting activities, costs, and results – if they were even available. We worked with the firm’s principal to set realistic goals for marketing results and client acquisition costs.
We implemented tracking mechanisms, cut unproductive programs, and added new activities to maximize the firm’s exposure (online and offline) and increase the quantity and quality of prospect calls and emails. In addition, PracticeProfs worked with the firm’s attorneys, educating them about how to build larger business networks and how to convert more prospect consultations to retained clients. We helped them institute regular meetings so the firm’s attorneys could share lessons learned from clients retained – and lost.
The firm’s phones started ringing. Online traffic increased by 63%, with an 87% increase in contacts generated from the website. By optimizing the original marketing budget, we reduced new client acquisition costs by 67%. With a higher volume of prospects, along with improvements to the initial response and consultation processes, the firm saw a 50% increase in retained clients.
Using our Report Card system and monthly reviews, PracticeProfs continues to highlight activities, results, and return on investment (ROI). We take this information, along with the firm’s evolving goals, to continuously modify the firm’s custom marketing program to improve their message, pipeline, and results.
Increase in retained clients
Increase in contacts generated from the website
Reduction in new client acquisition costs
Building a Niche Business from the Idea Phase to 20% of the Firm’s Revenues
A Georgia accounting firm had been trying to develop a niche business by providing specialized services to the property management industry. The firm’s president had been involved with many relevant organizations and had made a lot of contacts. Unfortunately, his efforts weren’t resulting in any new business. He contacted PracticeProfs to help with new client acquisition and revenue generation from this niche opportunity.
After evaluating the niche opportunity and audience for these services, PracticeProfs implemented a custom marketing and business development plan. The plan had two primary goals: first, to place the firm and its president in front of more prospective clients and referral sources and position them as the go-to financial expert in this industry. Second, we set out to educate both audiences about the importance of sound financial practices and business operations. Some of the efforts included:
- Expanding the firm’s involvement in industry organizations and the creation of a networking group
- Writing articles on key educational topics and publishing them in a monthly newsletter and trade publications
- Developing a seminar series to advise referral sources (attorneys, property managers, etc.) on best financial practices
- Publishing the first-ever white paper on community association financial management
Over four years, the niche business opportunity has grown tremendously. It now represents close to 20% of the firm’s revenue. They even hired additional staff to support the business growth. Thousands of people read the firm’s newsletter, and the president has been published nationally, with articles in the last sixteen editions of the primary Georgia trade magazine. He has also become a regular speaker on financial management best practices. Because of the firm’s educational focus, they have achieved top Google placement and Google featured snippets that drive prospects from Georgia and across the US.
Of the firm's revenue now from niche business
Two Attorneys Join Forces and Focus on What They Do Best – and Leave Marketing to PracticeProfs
Two successful attorneys wanted to join forces, leverage their unique skill sets, and launch a new law firm. They hoped that over time their new joint firm would become even more prominent than their two individual practices. They were highly experienced in the practice of law, but marketing wasn’t their forte. The attorneys knew it was important to quickly gain the attention of prospective clients so they could meet their aggressive revenue goals. After asking other attorneys and support organizations for the best managed marketing solution, they chose PracticeProfs to become their marketing department.
The PracticeProfs team launched the new firm, confirming on day one that it was established, experienced, and a leader in their particular practice area. Throughout the first year, the team executed a wide variety of activities to optimize the firm’s digital presence until it dominated search and local listings. Their state-wide audience looked to the firm for information and updates on important legal topics. PracticeProfs worked closely with the firm’s media specialist to improve advertising impact, extend the reach of current campaigns, and install tracking mechanisms to analyze results. As the call volume increased, PracticeProfs built a process to manage inbound calls, converting more callers into clients.
The new firm met its aggressive revenue goals, and has been growing at a consistent, manageable rate of 15-20% annually. Through its comprehensive but easy-to-understand Report Card reporting process, other quantitative results include:
- Highest search engine exposure of any similar firm
- 30+% social media engagement rate
- 5-star Google review rating with nearly 100 reviews
- 40% increase in marketing call volume each year
- 49% of interested prospects are scheduled for paid consultations
Increase in marketing call volume per year
Of interested prospects are scheduled for paid consultations