Most Recent Articles
Is Your Marketing Ready for the Economic Reboot?
With the COVID-19 pandemic shutting down the economy and requiring most people to shelter in place, your phones are probably not ringing with new business opportunities as often as they were a couple of months ago. With business survival and PPP loans at the top of...
How to Stay Connected with Your Clients: Promoting Support and Maintaining Confidence During the Coronavirus Pandemic
Every day, since the beginning of March, the statistics and information related to the coronavirus have been evolving. “Do this to protect yourself.” “Don’t do this to protect yourself.” “This will all blow over soon.” “Hunker down, because we’ll be here for a while.”...
Google Suspends Google My Business Reviews and Responses
Like most businesses in these unprecedented times, Google is taking steps to protect the health of its employees and minimize the spread of COVID-19. Due to these business changes, and the need to maintain the integrity of Google search and maps, Google just announced...
2020 Google Update: Major Changes Will Impact Your Marketing Efforts
This year will be a banner year for Google. The digital landscape is changing, and Google’s search engine results pages will have a much different appearance by the end of 2020. Google is trying to align with current search behavior, as well as attempting to squeeze...
PR Tactical Advice
Recently, two PracticeProfs clients had the distinct honor of being published in the Daily Report, a daily print and online publication serving thousands of attorneys and law firms in metro Atlanta and across Georgia. Having content published in a reputable and...
Don’t Let Tactics Drive Your Marketing Campaign
One of the most fascinating (and challenging!) aspects of marketing and communication is that the field is always changing. There is always a new platform to try, a new channel for communication, and even new buzzwords to use in the process. While it’s important to...
Tips for Improving Your Firm’s Prospective Client Management Process
A prospective client calls your office after reading your newsletter or seeing your 4.9 Google rating with 107 reviews. Congratulations, your marketing efforts are working! The time and money you spent is paying off. You’ve paid for this prospect, so now is definitely...
What Makes a Story Shareable?
When you are developing marketing content to attract new business, the goal is to create something that your recipients will actually want to read. You want your materials to motivate your potential clients to pick up the phone and contact you, your referral sources...
To Advertise or To Educate?
One question we frequently receive at PracticeProfs relates to writing and law firm marketing. Our clients want to know, is it more effective to advertise for their law firm, or educate potential clients about issues that their law firm handles? In the current digital...
Marketing for New Law Firms: Six Steps To Get You Started – Part 2
You’ve decided to open your own law practice. Congratulations! This is a huge accomplishment. Now it’s time to generate buzz and bring in those quality clients. In Part One of our blog on marketing your new law firm, we discussed defining your practice, building your...
Marketing for New Law Firms: Six Steps To Get You Started – Part 1
You’ve decided to open your own practice. Congratulations! Hanging your shingle is a huge accomplishment. Now it’s time to start bringing in those quality clients and referrals. When it comes to running your business, you already have plenty of legal experience. But...
The Marketing Minute – I Saw Your Great Google Reviews
Have you ever had a prospective client mention that they were contacting your firm because of your Google reviews? If not, you’re missing out on a great – and free – marketing opportunity. I’m surprised at how many professional service organizations don’t ask happy...
Top 10 Marketing Mistakes
As the PracticeProfs team and our clients can attest, implementing and managing a successful marketing program isn't easy. Not everyone has the time or skill to do it. There is no single tactic or approach. It requires constant attention and adjustments. We're often...
What’s Your Marketing Goal?
For those of you who read my marketing articles, you know that a couple of phone calls or emails are enough to get me riled up enough to write about a particular topic. This week, it was people wanting to implement single-tactic marketing programs:"I need...
Generating More Client Referrals in 2019
Start by measuring and improving client satisfaction. Last year when I wrote the article about client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. In this article, I'll discuss a tactic you...
The Marketing Minute: The Value of a 5-Star Google Review
Why do my competitors have so many 5-star reviews? Have you noticed that some of your competitors have tens or even hundreds of 5-star Google reviews? It’s not luck. Most likely, the reviews are a critical and planned component of their marketing programs. If a...
