Most Recent Articles
The Marketing Minute – I Saw Your Great Google Reviews
Have you ever had a prospective client mention that they were contacting your firm because of your Google reviews? If not, you’re missing out on a great – and free – marketing opportunity. I’m surprised at how many professional service organizations don’t ask happy...
Top 10 Marketing Mistakes
As the PracticeProfs team and our clients can attest, implementing and managing a successful marketing program isn't easy. Not everyone has the time or skill to do it. There is no single tactic or approach. It requires constant attention and adjustments. We're often...
What’s Your Marketing Goal?
For those of you who read my marketing articles, you know that a couple of phone calls or emails are enough to get me riled up enough to write about a particular topic. This week, it was people wanting to implement single-tactic marketing programs:"I need...
Generating More Client Referrals in 2019
Start by measuring and improving client satisfaction. Last year when I wrote the article about client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. In this article, I'll discuss a tactic you...
The Marketing Minute: The Value of a 5-Star Google Review
Why do my competitors have so many 5-star reviews? Have you noticed that some of your competitors have tens or even hundreds of 5-star Google reviews? It’s not luck. Most likely, the reviews are a critical and planned component of their marketing programs. If a...
Top 10 Marketing Tips from 2018
We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their...
Download Our New Whitepaper and Transform Your Marketing Program Into an Investment
When I first sit down with a professional services firm owner, law firm attorney, or other prospective clients, I tend to ask a lot of questions. Because I offer a program, not just a one-size-fits-all product, I need to learn as much as I can about the firm and its...
Don’t Just Define. Differentiate.
Thanks to the wealth of information and alternatives available on the Internet, you have about 5 seconds to engage prospective clients. If you don’t succeed, they will continue their search elsewhere. Yet time and time again, I see firms filling their websites and...
Are You Ready for Google’s New Website Security Requirements?
If you missed Google’s recent July 24 website security deadline, your site might be in for some negative consequences. Ensure your law, CPA, insurance, or other professional service firm’s website stays in good standing by reading this conversation between...
Marketing is Like a Health Club Membership
Five workout lessons that you can use to improve your marketing fitness. I go to the gym (a “health and fitness club”) about five times per week, so I usually notice changes to the facility or environment. Last Saturday was the official start of the start of a 60-day...
The Marketing Minute – Write What Your Audience Wants to Read
I was reading an article last weekend in a legal-oriented email newsletter. Yes, I do that for fun. The article, meant for a layperson to read, was 4,000 words (eight printed pages) of highly technical content in long paragraphs describing the impacts of a recent...
Understanding Buyer Behavior in the Client Acquisition Process
One of my favorite sales-related movie quotes is from Boiler Room. Ben Affleck, in between expletives, tries to get his team of new recruits fired up to sell more bogus stock. “A sale is made on every call. Either you sell the client some stock, or he sells you on a...
Marketing Scams Revealed
Since PracticeProfs acts as the marketing departments for our clients, we’re constantly evaluating new marketing opportunities. Clients forward those ALL CAPS emails and pesky telemarketer calls they receive to us, so we see quite a wide variety of offers – mostly...
The Marketing Minute – Understanding Professional Services Sales vs. Marketing
If sales and marketing were represented by a clock face, sales (or business development) would represent one minute – although a very high-quality minute – of contact. Marketing would represent the other 59 minutes. Here’s why you need both to be successful growing...
Measuring Marketing Results
Implementing the right metrics and reporting to determine acquisition cost and ROI After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone...
Marketing Lessons from The Bachelor
It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and...
