What Makes a Story Shareable?

When you are developing marketing content to attract new business, the goal is to create something that your recipients will actually want to read. You want your materials to motivate your potential clients to pick up the phone and contact you, your referral sources...

To Advertise or To Educate?

One question we frequently receive at PracticeProfs relates to writing and law firm marketing. Our clients want to know, is it more effective to advertise for their law firm, or educate potential clients about issues that their law firm handles? In the current digital...
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