Generating More Client Referrals in 2019

Start by measuring and improving client satisfaction. Last year when I wrote the article about client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. In this article, I’ll discuss a tactic...

Top 10 Marketing Tips from 2018

We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their...

Don’t Just Define. Differentiate.

Thanks to the wealth of information and alternatives available on the Internet, you have about 5 seconds to engage prospective clients. If you don’t succeed, they will continue their search elsewhere. Yet time and time again, I see firms filling their websites and...
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