Blog and News

5 ways to encourage more site visitors to contact your firm. This morning I was in the office catching up on some email. It was interesting that the majority of marketing articles in my mailbox talked about how to generate website "traffic" from one...

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Putting a cheesy marketing metaphor to work for your firm. I was meeting with a prospective client last week, trying to convince the principals that they could cut out a good chunk of their advertising budget and improve marketing results by just im...

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Know where you stand, and then let's get active. There are a number of ways to describe our firms’ marketing efforts, but let’s keep this easy and just use two distinct terms – active and passive. To see where you fit on this continuum, please...

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Learn a lesson from the lady in the St. Lucia straw market. I was on a Caribbean cruise last week – first time away from email in years. The first stop was St. Lucia, home to one of the larger straw markets (local crafts, etc.) in the region. Let...

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Five (different) tips for landing the next client. I know. You’re not technically in a sales position. You are a professional. I also bet that just doing a great job is not enough of a magnet to attract and retain every prospective client. You can...

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6 characteristics of the BEST marketing partners.  I read a few scary posts last week about the pitfalls associated with unscrupulous advertising and marketing vendors. These are the companies who send unsolicited email sales pitches and cold ...

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