Blog and News

Understand the skills required to create a website, and ensure that you have the right team in place to succeed. It's critical that you build a solid foundation from which to execute your firm's marketing program. Your website is the most important ...

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5 things you can do today to positively impact your 2014 results. Can you believe how fast 2014 is flying by? Seems like it was just yesterday that you were planning your 2014 marketing efforts. Now it’s already mid-year – a good time for a mark...

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The Marketing Minute – Paying for Nothing? Ask these three questions before you lock into a worthless marketing contract. I met an attorney who was half-way through a search engine optimization (SEO) contract. Since there was no program reporting...

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How well are you handling true prospect calls? We're all used to working with potential clients who have been referred by a peer or another attorney. They may ask some questions, but with your first communication you know that they have already narr...

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PracticeProfs President Dave Slovin recently conducted a marketing seminar for the Small Firm section of the Atlanta Bar Association. The seminar, Practical Tactical Marketing, teaches attorneys how to plan, implement and manage their own low-cost, l...

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10 ideas for growing your marketing program and your firm – 1 step at a time. With apologies for butchering the quote, Steve Martin used to joke, “You can be a millionaire… First you get a million dollars…” That’s like many law firm mar...

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