Blog and News

Starting April 21, 2015 many law firms saw a major change in website traffic. That's when Google started rewarding mobile-friendly websites with better rankings in search engine results. Websites that were not mobile-friendly started to show up lower...

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Don't Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types o...

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3 easy-to-keep New Year's marketing resolutions that don't involve weight loss. Remember all of the things you wanted to do in 2015 to build your firm's business? How many of those plans did you actually implement? Or did the act of doing business g...

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Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, an...

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3 questions to ask before you throw away your marketing budget. This was advertising contract cancellation month for many of our law firm clients as we slashed and trashed their under- and non-performing campaigns. The pitch from each of these adver...

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How the new Firefox/Yahoo partnership will impact your internet marketing campaign. In late November, Firefox (3rd most popular web browser) dropped Google and announced a five-year strategic partnership that will make Yahoo the Firefox default US s...

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