Distinguish and Dismiss

Don’t Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic...

An Introduction to Public Relations

Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper...

Why doesn’t anyone read my blog?

Adjust your message, format, and tone to improve the chances of your content actually being read. As part of our marketing services, we manage blogs and other content creation activities for our law firm clients. A blog is just one way of posting educational content –...
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