Marketing Scams Revealed

Since PracticeProfs acts as the marketing departments for our clients, we’re constantly evaluating new marketing opportunities. Clients forward those ALL CAPS emails and pesky telemarketer calls they receive to us, so we see quite a wide variety of offers – mostly...

Measuring Marketing Results

Implementing the right metrics and reporting to determine acquisition cost and RIO After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone...

Marketing Lessons from The Bachelor

It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and...

Generating More Client Referrals in 2018

Start by measuring and improving client satisfaction When I was writing my recent article on 2018 client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. Here’s a tactic you can use to benchmark...

2018 Year-End Review

Plan (and act) today to ensure you hit your 2018 goals. No, that’s not a typo. Although it’s really just the beginning of 2018, what you do now will have a big impact on the results you’ll be reviewing at year-end. As you review 2017 results, I bet there’s at least...
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