Most Recent Articles

Marketing Scams Revealed

Since PracticeProfs acts as the marketing departments for our clients, we’re constantly evaluating new marketing opportunities. Clients forward those ALL CAPS emails and pesky telemarketer calls they receive to us, so we see quite a wide variety of offers – mostly...

Measuring Marketing Results

Implementing the right metrics and reporting to determine acquisition cost and RIO After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone...

Marketing Lessons from The Bachelor

It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and...

What Are You Getting for your Marketing Investment?

My first meeting with an introduced professional services firm owner, law firm attorney, or other prospective client normally consists of me asking a lot of questions. PracticeProfs offers a marketing program rather than a product, so I need to learn about the firm,...

Generating More Client Referrals in 2018

Start by measuring and improving client satisfaction When I was writing my recent article on 2018 client acquisition goals, I mentioned the importance of assessing client satisfaction before you push for more client referrals. Here’s a tactic you can use to benchmark...

2018 Year-End Review

Plan (and act) today to ensure you hit your 2018 goals. No, that’s not a typo. Although it’s really just the beginning of 2018, what you do now will have a big impact on the results you’ll be reviewing at year-end. As you review 2017 results, I bet there’s at least...

Review of the Top 2017 Marketing Scams

As we close out another successful year at PracticeProfs, we were looking back at 2017 results and trends.  One unfortunate trend we’ve experienced is a higher volume of calls and emails to our clients (mainly law firm websites and attorney websites) pitching...

Top 10 Marketing Tips From 2017

We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their...

Potential Pitfalls of a Do-It-Yourself Marketing Program

Part 1 – Doing your own marketing is like painting your own house Whether or not you are actively marketing your law firm, I'm sure at one point or another you've considered doing the marketing work yourself. While there are a number of marketing gurus who...

Turning More Callers into Clients – Part 2

How well are you handling true prospect calls? We're all used to working with potential clients who have been referred by a peer or another attorney. They may ask some questions, but with your first communication you know that they have already narrowed their search...

Turning More Callers into Clients – Part 1

5 tips for taking full advantage of your firm's most valuable marketing asset. Let's walk through a common scenario. Your comprehensive marketing program is not cheap. You are essentially investing today's profits with the goal of generating a measurable business...

It’s Time for Your Mid-Year Marketing Review!

5 things you can do today to positively impact your 2017 results. Can you believe how fast 2017 is flying by? Seems like it was just yesterday that you were planning your 2017 marketing efforts. Now it’s already mid-year – a good time for a marketing checkpoint to...

Jumpstart Your Marketing Efforts in 2017

3 easy-to-keep New Year's marketing resolutions that don't involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm's business? How many of those plans did you actually implement? Or did the act of doing business get in the way of...

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