Most Recent Articles

Review of the Top 2017 Marketing Scams

As we close out another successful year at PracticeProfs, we were looking back at 2017 results and trends.  One unfortunate trend we’ve experienced is a higher volume of calls and emails to our clients (mainly law firm websites and attorney websites) pitching...

Top 10 Marketing Tips From 2017

We’ve given out a lot of marketing advice this year to clients, prospects, groups, and pretty much anyone who would listen. Part of our initial discussion with prospective clients includes a marketing program review, with specific feedback on ways to improve their...

Potential Pitfalls of a Do-It-Yourself Marketing Program

Part 1 – Doing your own marketing is like painting your own house Whether or not you are actively marketing your law firm, I'm sure at one point or another you've considered doing the marketing work yourself. While there are a number of marketing gurus who would have...

Turning More Callers into Clients – Part 2

How well are you handling true prospect calls? We're all used to working with potential clients who have been referred by a peer or another attorney. They may ask some questions, but with your first communication you know that they have already narrowed their search...

Turning More Callers into Clients – Part 1

5 tips for taking full advantage of your firm's most valuable marketing asset. Let's walk through a common scenario. Your comprehensive marketing program is not cheap. You are essentially investing today's profits with the goal of generating a measurable business...

It’s Time for Your Mid-Year Marketing Review!

5 things you can do today to positively impact your 2017 results. Can you believe how fast 2017 is flying by? Seems like it was just yesterday that you were planning your 2017 marketing efforts. Now it’s already mid-year – a good time for a marketing checkpoint to...

Jumpstart Your Marketing Efforts in 2017

3 easy-to-keep New Year's marketing resolutions that don't involve weight loss. Remember all of the things you wanted to do in 2016 to build your firm's business? How many of those plans did you actually implement? Or did the act of doing business get in the way of...

Updated: Google to Start Penalizing Non-Mobile Websites

Starting April 21, 2015 many law firms saw a major change in website traffic. That's when Google started rewarding mobile-friendly websites with better rankings in search engine results. Websites that were not mobile-friendly started to show up lower in in searches...

Distinguish and Dismiss

Don't Define. Differentiate. Why do your clients choose your firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic statements...

An Introduction to Public Relations

Five public relations tips that will help you expand your reach, your brand awareness, and your client pipeline. The modern world of public relations (PR) has become so much more sophisticated than the days of phone calls to your local reporter, and today proper...

The Marketing Minute – What Marketing Results Are You Paying For?

3 questions to ask before you throw away your marketing budget. This was advertising contract cancellation month for many of our law firm clients as we slashed and trashed their under- and non-performing campaigns. The pitch from each of these advertising vendors was...

Firefox Drops Google and Chooses Yahoo Search

How the new Firefox/Yahoo partnership will impact your internet marketing campaign. In late November, Firefox (3rd most popular web browser) dropped Google and announced a five-year strategic partnership that will make Yahoo the Firefox default US search engine. Given...

Google to Start Penalizing Non-Mobile Websites

Starting April 21, many law firms will see a major change in website traffic. That's when Google will start rewarding websites that are mobile-friendly with better rankings in search engine results. Websites that are not mobile-friendly may be penalized, or even...

The Marketing Minute – It Takes a Village… to Create a Website

Understand the skills required to create a website, and ensure that you have the right team in place to succeed. It's critical that you build a solid foundation from which to execute your firm's marketing program. Your website is the most important part of that...

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