Marketing Scams Revealed

Since PracticeProfs acts as the marketing departments for our clients, we’re constantly evaluating new marketing opportunities. Clients forward those ALL CAPS emails and pesky telemarketer calls they receive to us, so we see quite a wide variety of offers – mostly...

Measuring Marketing Results

Implementing the right metrics and reporting to determine acquisition cost and RIO After I published last month’s blog about measuring the results of your marketing investment, I received a number of questions specifically about how to measure those results. Everyone...

Marketing Lessons from The Bachelor

It’s Monday at 8 p.m., and all activity has stopped in my house. My wife and daughter are huddled in front of the TV with baited breath waiting for Arie’s final decision on The Bachelor. This is my chance to sneak away and get some work done, as my attendance and...
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