PracticeProfs utilizes a four-pronged approach to deliver positive, measurable and scalable results. Reach. Retain. Report. Repeat.
Reach – Your prospective clients are out there. It’s just a matter of getting your firm in front of them at the right time, and with a compelling message. PracticeProfs will conduct an unbiased evaluation of your current marketing efforts, modify as needed to generate more clients at a lower cost, and expand your reach both online and offline.
Retain – Once prospective clients contact your firm, you need a process to ensure adequate and appropriate communication while the critical yes/no decision is being made. From the initial phone call through consultation and contract, we work with you to measure and improve each step of the “sales” process. There is no one-size-fits-all solution, but a PracticeProfs relationship will help you enhance your ability to close new business.
Report – Every marketing activity is pre-planned to include detailed tracking and reporting of critical metrics such as clicks, contacts and costs. All results are presented in an easy-to-understand report card format, so together we can evaluate and enhance marketing activities. Client interaction is also documented, so your team members gain valuable insight from clients won as well as lost.
Repeat – With the right tracking mechanisms in place, PracticeProfs will find new ways to get and keep your firm in front of your target audience, building on data from previous successes rather than general assumptions. We customize your strategy to reflect the initiatives that garner your firm’s best results.