Management Team


Dave Slovin, President

Dave has more than 20 years of experience developing and executing sales, marketing, business development, and customer service strategies at start-ups through Fortune 100 corporations. In 2009, Dave founded The Marketing Engine to help organizations build (or rebuild) the infrastructure so critical to creating awareness, generating demand, and delivering profitable revenue from long-term clients. The PracticeProfs concept grew out of several successful professional service firm engagements, where Dave was able to improve results from initial prospect interest through retained revenue. Dave's unique soft-sell approach helps clients learn from their own experiences, and his  "patient persistence" drives short-term results while building quality long-term relationships.


Tom Ellis, Chief Strategist

Tom serves Practice Profs in an advisory role by providing expertise and strategic direction in online marketing. Tom is also co-founder and Chief Strategy Officer of Swarm, a full-service digital agency. As Swarm's Chief Strategy Officer, Tom Ellis works with clients to define business objectives and implement online strategies to accomplish their goals. Prior to Swarm, Tom co-founded Aqua Blue Creative Development as a firm providing social application development and marketing. In early 2011, Aqua Blue Creative Development merged with a local social media firm to form a full-service media and digital marketing firm – Aqua Blue Interactive. Tom has worked as chief strategist in serving many large name-brand clients including:, Aarons, Bodies…The Exhibition, Cole Haan and Tourneau among others.